Commercial growth is measured in revenue, margin, and customer lifetime value — not slide decks. Here's what the work has produced.
Each engagement is different. What stays constant is the approach: clear priorities, data-driven decisions, disciplined execution, and accountability to commercial outcomes.
A Fortune 500 integrated resort was losing ground on direct channel revenue — relying on OTAs, facing declining ROAS, and lacking the technology infrastructure to personalize the customer experience at scale.
Secured $13M in capital investment to build a new website, booking engine, yield management system, and customer data infrastructure. Designed and delivered a personalized customer experience for hotel and casino patrons. Reversed a 5-year negative trend.
Took over as CMO of a $1.5B entertainment technology organization — restructured the marketing organization, replaced the operating model with data-driven commercial discipline, and rebuilt acquisition and retention marketing from the ground up.
Connected business data to a customer data platform, enabling personalization and hyper-segmentation. Shifted reinvestment toward high-intent, high-LTV customers. Reduced costs while accelerating revenue and EBITDA simultaneously.
A global B2B and B2C technology platform needed to improve throughput and scalability without proportional headcount growth. Manual processes across customer onboarding, support, and lifecycle management were creating friction and limiting capacity.
Deployed AI-assisted automation across the B2B customer lifecycle, implemented a CRM platform to support sales and customer success, and redesigned the operational model around digital-first workflows.
Led the go-to-market strategy for a new wagering application designed to attract the next generation of customers in a market traditionally dominated by legacy platforms. Required brand strategy, audience definition, technology infrastructure, and performance marketing execution from zero.
Built the GTM strategy from positioning to launch, secured budget increase from $8M to $15M through board-level ROI forecasting, and drove acquisition through high-intent channels while building retention systems simultaneously.
"Zach has excellent marketing experience and is always well attuned to the business needs. He built a great team at 1/ST and allowed us to move our revenue and profits considerably over the last 4 years. I would recommend Zach to anyone in need of acquisition and retention marketing, and anyone who needs a creative marketing approach to existing business challenges."
"He has an amazingly rare blend of deep marketing knowledge, strong technical proficiency and proven leadership skills that puts him on the bleeding edge of his craft. He truly is an A+ talent."
"I had the pleasure of working with Zack for nearly 5 years. I was blown away by his unique combination of right-brained creative thinking and deep understanding of existing and emerging technology."
"Zach ushered in a wave of new technology solutions in an industry a full decade behind the adoption curves. He was able to build a team of incredibly talented people around him and worked through one of the most complex procurement systems to drive critical systems."
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